As the [insert absolutely ANYTHING in this space other than copywriter] at/for your company, I can imagine that the last thing you want to do is come up with, research, and write content pieces to help you sell products or market your company. You have more important things to do, right?
You are consumed with budgets and AP and inventory and making sure Janet isn't embezzling (okay, that's harsh…but we all know it's a good idea to keep our eyes on Janet).
And, besides, you're not a writer.
Maybe you're the owner/salesperson/advertiser/warehouse manager, or the VP of Marketing, or you're the Head of Sales and you're more consumed with selling enough to keep the doors open. Again, you're not a writer, which is where somebody like me comes in.
Copywriters exist to make sure you can eloquently and effectively communicate with your audience. You can turn to us to craft a white paper which helps translate why a complex service you sell will help their business. Or maybe you need a fantastic Client Success story (also known as Case Studies) to showcase how your product or service saved the day - going above and beyond your client's expectations. Or maybe you just need somebody to write the copy for your website. Captions, product descriptions, executive bios, whatever.
The point is: you don't have to write any of it. Let a copywriter do what you don't have the time or interest in doing yourself. It's okay. We're good at it!
You are consumed with budgets and AP and inventory and making sure Janet isn't embezzling (okay, that's harsh…but we all know it's a good idea to keep our eyes on Janet).
And, besides, you're not a writer.
Maybe you're the owner/salesperson/advertiser/warehouse manager, or the VP of Marketing, or you're the Head of Sales and you're more consumed with selling enough to keep the doors open. Again, you're not a writer, which is where somebody like me comes in.
Copywriters exist to make sure you can eloquently and effectively communicate with your audience. You can turn to us to craft a white paper which helps translate why a complex service you sell will help their business. Or maybe you need a fantastic Client Success story (also known as Case Studies) to showcase how your product or service saved the day - going above and beyond your client's expectations. Or maybe you just need somebody to write the copy for your website. Captions, product descriptions, executive bios, whatever.
The point is: you don't have to write any of it. Let a copywriter do what you don't have the time or interest in doing yourself. It's okay. We're good at it!
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